Our Team

Anna Masker, MBA


Anna now leads the Digital Asset Practice at Kranz Consulting.  She and her teams have supported companies across the crypto spectrum from DeFi, NFTs, Layer 1s, DAOs, DEXs, Crypto Funds, Metaverse, Gaming and other protocols.  Anna is a results-oriented leader who prides herself on building high-performing teams with a strong culture.  She has worked with companies ranging from early-stage startups to established businesses helping them scale their accounting and finance function, manage cash, and providing insights through forecasting and financial modeling.

Prior to joining the Kranz team, Anna ran her own outsourced accounting and CFO practice for over 15 years, serving high-growth professional services companies and, since 2020, serving companies in the Web3 space. She draws on her 25+ years of experience working in a wide range of industries from manufacturing, telecom, professional services, consumer products, IT, and crypto companies to find the optimal solution for her clients.  Prior to starting her own firm, Anna worked Fortune 100 companies such as GE, Pfizer and Sprint.

Anna is a Six Sigma Greenbelt, received an MBA from New York University, and a BS from Manhattan College.  She also received a certificate from MIT in Blockchain Technologies.  She is passionate about bringing more women into Crypto Accounting and runs the Women In Crypto Accounting Meetup group which has over 400 members.  When not working, you can find Anna trail running with her dog Charlie, doing pet therapy visits at nursing homes, hiking and traveling with her husband, or hosting any kind of holiday as an excuse to cook for large crowds.