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CFO
Controller
Accounting
Resources
Blog
Webinars
COVID-19 Resources
About
Contact
Schedule a Call
Services
CFO
Controller
Accounting
Resources
Blog
Webinars
COVID-19 Resources
About
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Setting Up A Scalable Finance Function Beyond the Kitchen Table
Setting Up A Scalable Finance Function Beyond the Kitchen Table
Anna MaskerNovember 21, 2020
Services: CFO/Advisory Our web app developer client started his company– like most companies do– at the kitchen table or, in his case, his garage. When the company grew, however, the finance and accounting processes got left in the garage. Despite having a multi-million dollar business, the founder was handling the...
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Financial System and Reporting Setup: Working the “Digital Shoebox” into Solid Financials
Financial System and Reporting Setup: Working the “Digital Shoebox” into Solid Financials
Anna MaskerNovember 7, 2020
Services: CFO, Accounting We worked with a startup company that had been operating for a year but had kept no formal accounting system other than a number of spreadsheets in various locations. The spreadsheets worked fine for a while, however, the client needed to raise funds from outside investors and...
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Hire a Part-time CFO?! No Way!
Hire a Part-time CFO?! No Way!
Anna MaskerSeptember 24, 2020
The ROI on a CFO can be vague, but here are ways the most successful ones pay for themselves
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Right-Sizing the Accounting System: ERP Selection / Deselection
Right-Sizing the Accounting System: ERP Selection / Deselection
Anna MaskerSeptember 12, 2020
Services: CFO/Advisory We often come across companies that have either outgrown their existing accounting system or are on an ERP (Enterprise Resource Planning) system that is overkill for their needs. After evaluating their needs and workflow, we helped a small startup that was on a mid-market accounting system convert to...
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Fixing a sucky pricing model
Fixing a sucky pricing model
Anna MaskerSeptember 7, 2020
To achieve your desired profit margins, you need to be systematic when setting and evaluating your pricing. If you're like most entrepreneurs, you may think you suck at setting your prices. You may have settled into a pricing methodology that fits snugly in the middle-ground of your competition: like Goldilocks...
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Why Accounting needs to be factored into your product road map
Why Accounting needs to be factored into your product road map
Anna MaskerAugust 31, 2020
You can’t build a five-story building on a one-story foundation.
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Can Your Accounting Team Hack It in Your High-Tech World?
Can Your Accounting Team Hack It in Your High-Tech World?
Anna MaskerAugust 20, 2020
Ask These 5 Questions to Find Out
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What to do when your back office is a hot mess.
What to do when your back office is a hot mess.
Anna MaskerJanuary 6, 2020
You're celebrating because you just received funding and your project is finally getting real. You have a little more breathing room in your bank account and you are ready to accelerate your software development. Life is good! … But, hang on for one second and consider that if things were...
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Build a solution you can sell
Build a solution you can sell
Anna MaskerDecember 20, 2019
You have the greatest tech in the world, but will you be able to sell it? While not as exciting as digging into your code and getting it to work, it is critical that you make sure all the hard work, money and headaches you are about to encounter can...
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If your accountant says this… run.
If your accountant says this… run.
Anna MaskerDecember 2, 2019
Why you can't ignore accounting for your cryptocurrency. I was having drinks with a colleague at an event the other day and he happened to mention he had bought and sold some Bitcoin over the last year. He had accepted payment for some services in crypto as well. When he...
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Setting Up A Scalable Finance Function Beyond the Kitchen Table
Setting Up A Scalable Finance Function Beyond the Kitchen Table
Anna MaskerNovember 21, 2020
Services: CFO/Advisory Our web app developer client started his company– like most companies do– at the kitchen table or, in his case, his garage. When ...
Read More
Financial System and Reporting Setup: Working the “Digital Shoebox” into Solid Financials
Financial System and Reporting Setup: Working the “Digital Shoebox” into Solid Financials
Anna MaskerNovember 7, 2020
Services: CFO, Accounting We worked with a startup company that had been operating for a year but had kept no formal accounting system other than ...
Read More
Hire a Part-time CFO?! No Way!
Hire a Part-time CFO?! No Way!
Anna MaskerSeptember 24, 2020
The ROI on a CFO can be vague, but here are ways the most successful ones pay for themselves
Read More
Right-Sizing the Accounting System: ERP Selection / Deselection
Right-Sizing the Accounting System: ERP Selection / Deselection
Anna MaskerSeptember 12, 2020
Services: CFO/Advisory We often come across companies that have either outgrown their existing accounting system or are on an ERP (Enterprise Resource Planning) system that ...
Read More
Fixing a sucky pricing model
Fixing a sucky pricing model
Anna MaskerSeptember 7, 2020
To achieve your desired profit margins, you need to be systematic when setting and evaluating your pricing. If you're like most entrepreneurs, you may think ...
Read More
Why Accounting needs to be factored into your product road map
Why Accounting needs to be factored into your product road map
Anna MaskerAugust 31, 2020
You can’t build a five-story building on a one-story foundation.
Read More
Can Your Accounting Team Hack It in Your High-Tech World?
Can Your Accounting Team Hack It in Your High-Tech World?
Anna MaskerAugust 20, 2020
Ask These 5 Questions to Find Out
Read More
What to do when your back office is a hot mess.
What to do when your back office is a hot mess.
Anna MaskerJanuary 6, 2020
You're celebrating because you just received funding and your project is finally getting real. You have a little more breathing room in your bank account ...
Read More
Build a solution you can sell
Build a solution you can sell
Anna MaskerDecember 20, 2019
You have the greatest tech in the world, but will you be able to sell it? While not as exciting as digging into your code ...
Read More
If your accountant says this… run.
If your accountant says this… run.
Anna MaskerDecember 2, 2019
Why you can't ignore accounting for your cryptocurrency. I was having drinks with a colleague at an event the other day and he happened to ...
Read More
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