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Services
CFO
Controller
Accounting
Resources
Blog
Webinars
COVID-19 Resources
About
Contact
Schedule a Call
Services
CFO
Controller
Accounting
Resources
Blog
Webinars
COVID-19 Resources
About
Contact
Your bookkeeper isn’t a cheap CFO
Your bookkeeper isn’t a cheap CFO
Anna MaskerFebruary 4, 2021
If you think you can save money by having your bookkeeper handle typical CFO and Controller functions, you may need to adjust your expectations. We’ve often seen business owners oversimplify what it takes to manage a growing firm's accounting and finance function.  It goes beyond just pretty books and beautifully...
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The PPP rules have changed…again.
The PPP rules have changed…again.
Anna MaskerJanuary 13, 2021
You may want to hold off on filing for your PPP Loan Forgiveness, there are potentially big tax credits available to you.
Read More
Can you afford to make that next hire? Can you afford not to? (Part 2)
Can you afford to make that next hire? Can you afford not to? (Part 2)
Anna MaskerNovember 20, 2020
Use these metrics and measurements to help you make the decision.
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Can you afford to make that next hire? Can you afford not to? (Part 1)
Can you afford to make that next hire? Can you afford not to? (Part 1)
Anna MaskerNovember 5, 2020
Understand all the costs you need to consider before bringing someone on board in these uncertain times
Read More
Helping the Founder Who Drew the Short Straw: Pitch-Deck Financial Model Review
Helping the Founder Who Drew the Short Straw: Pitch-Deck Financial Model Review
Anna MaskerOctober 24, 2020
Services: CFO We worked with a tech startup that was seeking a Series A round and wanted a second look at the financial models they had used for their pitch deck. We like to joke that the founder who has to handle the finances for a company drew the short...
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Are you making the most of your last 3?
Are you making the most of your last 3?
Anna MaskerOctober 1, 2020
Set yourself up for 2021 with these steps
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Going Beyond Flattery — Financial and Projections and Strategy for Investor Conversations
Going Beyond Flattery — Financial and Projections and Strategy for Investor Conversations
Anna MaskerSeptember 26, 2020
Services: CFO/Advisory While it is flattering for an investor to show interest in a company, it doesn’t always mean it’s a good move. When our client was approached by an investor we helped him take a step back and look at the offer from an objective, unemotional perspective. It triggered...
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Hire a Part-time CFO?! No Way!
Hire a Part-time CFO?! No Way!
Anna MaskerSeptember 24, 2020
The ROI on a CFO can be vague, but here are ways the most successful ones pay for themselves
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Critical forecasting considerations
Critical forecasting considerations
Anna MaskerMarch 29, 2020
When you are forecasting during turbulent times, there are a few things you need to consider. https://www.youtube.com/watch?v=Ly6rT4ICQms&feature=emb_title
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Your bank account is lying to you.
Your bank account is lying to you.
Anna MaskerDecember 10, 2019
If your daily routine includes checking your sales numbers and bank balances, and using them to judge that your business is doing OK, you may be doing yourself a huge disservice. Due to a lack of confidence in their financial system or not knowing how to do it any differently,...
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Your bookkeeper isn’t a cheap CFO
Your bookkeeper isn’t a cheap CFO
Anna MaskerFebruary 4, 2021
If you think you can save money by having your bookkeeper handle typical CFO and Controller functions, you may need to adjust your expectations. We’ve ...
Read More
The PPP rules have changed…again.
The PPP rules have changed…again.
Anna MaskerJanuary 13, 2021
You may want to hold off on filing for your PPP Loan Forgiveness, there are potentially big tax credits available to you.
Read More
Can you afford to make that next hire? Can you afford not to? (Part 2)
Can you afford to make that next hire? Can you afford not to? (Part 2)
Anna MaskerNovember 20, 2020
Use these metrics and measurements to help you make the decision.
Read More
Can you afford to make that next hire? Can you afford not to? (Part 1)
Can you afford to make that next hire? Can you afford not to? (Part 1)
Anna MaskerNovember 5, 2020
Understand all the costs you need to consider before bringing someone on board in these uncertain times
Read More
Helping the Founder Who Drew the Short Straw: Pitch-Deck Financial Model Review
Helping the Founder Who Drew the Short Straw: Pitch-Deck Financial Model Review
Anna MaskerOctober 24, 2020
Services: CFO We worked with a tech startup that was seeking a Series A round and wanted a second look at the financial models they ...
Read More
Are you making the most of your last 3?
Are you making the most of your last 3?
Anna MaskerOctober 1, 2020
Set yourself up for 2021 with these steps
Read More
Going Beyond Flattery — Financial and Projections and Strategy for Investor Conversations
Going Beyond Flattery — Financial and Projections and Strategy for Investor Conversations
Anna MaskerSeptember 26, 2020
Services: CFO/Advisory While it is flattering for an investor to show interest in a company, it doesn’t always mean it’s a good move. When our ...
Read More
Hire a Part-time CFO?! No Way!
Hire a Part-time CFO?! No Way!
Anna MaskerSeptember 24, 2020
The ROI on a CFO can be vague, but here are ways the most successful ones pay for themselves
Read More
Critical forecasting considerations
Critical forecasting considerations
Anna MaskerMarch 29, 2020
When you are forecasting during turbulent times, there are a few things you need to consider. https://www.youtube.com/watch?v=Ly6rT4ICQms&feature=emb_title
Read More
Your bank account is lying to you.
Your bank account is lying to you.
Anna MaskerDecember 10, 2019
If your daily routine includes checking your sales numbers and bank balances, and using them to judge that your business is doing OK, you may ...
Read More
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